
Goodwill
Industries
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Project title:
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Goodwill Annual Report: I Can Do
It
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My role:
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Copywriter
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Objective:
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Describe Goodwill's accomplishments
to investors in a manner consistent with the organization's personality: compassionate
and down-to-earth
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Result:
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Client was thrilled; project won
ADDY award
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(Close window)
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