Frist Center
for the Visual Arts
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Project title:
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Modernism & Abstraction: Try to Make
it Out Billboard
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My role:
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Concept; copywriter
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Objective:
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Appeal to people from all walks of life—not
just the educated—to visit this then-new museum. The campaign was intended to draw visitors
to see the center in general, and to visit this opening exhibit (Modernism & Abstraction)
specifically
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Result:
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Pervasive awareness, high attendance,
long-term success for the center, ADDY awards for this campaign
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