PhyCor/Aveta
| Project title: | PhyCor Branding |
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My role:
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Renamed PhyCor, a healthcare management company |
| Objective: | Find a new, more memorable, modern and meaningful name for PhyCor. Aveta is the Celtic goddess of birth. Since PhyCor was transforming its image, they chose this title |
| Result: | New name, new image, increased business for thrilled client |
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