The YW.
(aka
YWCA)
| Project title: | Domestic Violence Awareness Direct Marketing |
| My role: | Concept; copywriter |
| Objective: | Raise awareness of domestic violence, raise funds for its victims; this was a multi-media campaign including television, print, billboards and direct mail |
| Result: | Raised awareness and funds |
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One day he'll own his own home. |
She's dying to leave. |
They tiptoed around for years.
Until the day they walked out. |