Frist Center for the Visual Arts
| Project title: | "Modernism and Abstraction: Bet You're Gonna Love It" Print Ad |
| My role: | Concept; copywriter |
| Objective: | Appeal to people from all walks of life—not just the educated—to visit this then-new museum. The campaign was intended to draw visitors to see the center in general, and to visit this opening exhibit (Modernism and Abstraction) specifically |
| Result: | Pervasive awareness, great attendance, long-term success for the center, ADDY awards for this campaign |
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MODERNISM & ABSTRACTON Bet You're Gonna Love It. Innovation. Change. Originality. That was the spirit behind the revoluationary 20th-century American art forms of modernism and abstration. Come enjoy the works of Georgia O'Keeffe, William H. Johnson, Robert Motherwell, Robert Rauschenberg and others, and discover how they dramatically broke from the past to infuse the art of painting with unique ideas, fresh perspectives and brand new creative energy. |